OUR WORK

CANNABIS WELLNESS
BUSINESS PLAN​

Bringing together the world of culinary arts with wellness and plant medicine in the cannabis infused products space.

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The Company

Illuminate Wellness is a privately held company funded by experts from key industry sectors encompassing food science, new product development (natural foods), legal and compliance, and consumer packaged goods marketing.

The Company’s business model is to formulate, process and market cannabis infused products targeting the premium category in the Canadian market.

The strength of Illuminate Wellness’ industry leading team combined with its product and brand assets, and manufacturing infrastructure, position it to be a top tier supplier in the fast growing, high value Cannabis 2.0 (edibles, topicals & extracts) market in Canada.

The Narrative

Illuminate Wellness’ business plan highlights the Company’s commitment to wellness and its premium product lines, in addition to its assets and excellent positioning in an emerging, lucrative market.

Progressively relaxing regulations, product innovation and growing legalization across the world are fueling an extraordinary opportunity in the Cannabis sector. The Company is active in the legal German CBD market in partnership with a domestic extraction firm, effectively diversifying its business.

Illuminate Wellness leverages its product development and marketing expertise to offer B2B turnkey manufacturing and marketing to international extraction companies.

The Style

Illuminate Wellness’s business plan effectively communicates the concept of wellness and calm with its cool green and pink colour scheme, coordinating spa-evoking green gradients and sumptuous cannabis confection images.

Despite ample lustrous visuals, the document lacks no element required in a diligently prepared business plan. The nature of the cannabis industry has until recently been stigmatized and, in mind of this hurdle, the goal of presenting an excellent investment opportunity required extraordinary attention to legal and financial analysis.

Clearly defined financial data, graphs, charts, and iconography support Illuminate Wellness’s investment opportunity.

THE CONTENT

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